In the competitive wedding planning industry, success requires standing out and providing value to clients. The recent influx of newbies to the industry often leaves seasoned professionals questioning their strategies and contemplating drastic measures like lowering prices to stay competitive. However, as a seasoned event professional myself, there are alternative and more effective ways to…
Welcome to a brand new year, creative event and wedding entrepreneurs! For some, a new year is a time of what I call “Big Energy” — and for others it’s a time of overwhelm. I’ve recently talked to a lot of creative event and wedding pros and asked them how they’re feeling about 2024, and…
“The customer is always right.” How many times have you heard this age-old adage? And do you feel like it’s especially true in customer-oriented hospitality industries like creative events and wedding planning? Today I want to talk about how this kind of thinking is ALL wrong. In the world of creative event planning and weddings,…
Let’s face it — we aren’t marketers. As a creative event and wedding professionals, we like to spend more time doing the creative elements that got us into this industry in the first place. But the truth is, we all need to market our services, and we need to be wise about how we’re doing…
Ever wonder how to go from inquiry to instantly booking those dreamy, top-notch clients who can’t wait to work with you? The couples who pay your package rate the first time without any negotiation or taking time to think about it? Many creative event and wedding professionals will tell you it’s just not possible —…
Let me ask you this. When times get tough in your business, how many times have you thought something like this: I just need a new website, that’s all. Or… I just need to re-do my social media “look.” Or… A new logo and a new business card would help me bring in more clients….
Networking is tough. Between running your business, following up on inquiries, pulling off spectacular events, and all of the other things you do in your day-to-day, networking is probably at the bottom of your list. Throw the effects of the past couple of years of COVID-19 on top of that, and we’re out of practice….
No matter what type of entrepreneur or business owner you are, we all fall into procrastination habits from time to time. As a wedding or creative event business owner, procrastination hits our businesses especially hard. That’s because so much of our work is cyclical, ebbing and flowing depending on the season or time of the…
There is one MAJOR problem most entrepreneurs have. I’ve seen it over and over again. That problem? Not being able to generate clients consistently in their business. They can be the best floral designer, the best photographer, the best wedding planner, and they still can’t create consistency with their bookings and income. How do I…
Imagine Elevating the Quality of Wedding and Event Clients You Attract!
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