As event and wedding business owners, we’re all too familiar with the reality of postponements. Recently, I found myself knee-deep in the logistics of shifting a 400-person fundraiser due to unforeseen weather challenges. The experience offered profound insights into the art of handling postponements in our industry, and I wanted to share the experience with…
Stepping into the whirlwind world of wedding and event services demands more than just meticulous planning and execution—it requires mastering the art of communication. Yet I’ve noticed that many professionals in our industry inadvertently overlook an important and powerful strategy: creating a compelling call to action. In a recent coaching session, the topic of calls-to-action…
Hello, fellow creative event and wedding professionals! As I’m working on a new pilot program with my coaching clients, a very important topic came up that’s been buzzing in our community lately — the struggle to achieve steady income in our industry. Wedding and creative event businesses often resemble a roller coaster ride, with peaks…
In the wedding and event industry, “ghosting” is a common issue. Potential clients fill out your forms but then fail to respond to your follow-up emails. Sound familiar? If you have experienced this in your business, you’re not alone. I’ve heard countless stories from business owners about how inquiries go silent after the initial excitement,…
In the competitive wedding planning industry, success requires standing out and providing value to clients. The recent influx of newbies to the industry often leaves seasoned professionals questioning their strategies and contemplating drastic measures like lowering prices to stay competitive. However, as a seasoned event professional myself, there are alternative and more effective ways to…
Ever feel your marketing strategy is throwing ideas at the wall and seeing what sticks? If that’s the case, you know this isn’t a great feeling, and it’s most certainly not an effective method of marketing. Today we’re diving into a crucial topic that affects many of us in the industry – i.e., the biggest…
Welcome to a brand new year, creative event and wedding entrepreneurs! For some, a new year is a time of what I call “Big Energy” — and for others it’s a time of overwhelm. I’ve recently talked to a lot of creative event and wedding pros and asked them how they’re feeling about 2024, and…
Hey there, fellow wedding and creative event business owners! I’m thrilled to dive into a crucial topic that’s been buzzing in our community lately — the fear of selling. In recent conversations with peers, it’s become apparent that many of us grapple with the challenge of pricing our services confidently. So, let’s address the elephant…
When you feel stuck in your business, knowing the next steps to take can be challenging. Or maybe your creative event or wedding business is doing well, but you don’t know how to get over a plateau and take it to the next level. Today, I want to help you soar over that plateau and…
Hello, creative event and wedding business owners! Today, I wanted to share a recent experience that not only reinforced the principles I teach, but also highlighted the crucial role the client experience plays in elevating the quality of clients you attract. As business owners, it’s essential to step into the shoes of our clients, ensuring…
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