I help wedding and event professionals become premium authorities — without chasing leads, defending their prices, or working themselves into the ground.
You were born to do this.
Nobody taught you to charge for it.
25 years in the industry.
Still in the trenches.
Still producing events.
This is not theory.
Who I help:
Event businesses ready to attract premium clients on autopilot
Wedding + event pros ready to attract premium clients without chasing or discounting
Business owners who want to work fewer events and make more money doing it
Vendors ready to build a business that finally reflects their talent and their worth
The business owner who is ready to stop being the order taker and become the dream maker
· Luxury hospitality trained · 25 years producing immersive events ·
· Owner of Santa Barbara's #1 independently audited wedding resource ·
· Industry Speaker · Felici Premium Business Blueprint™ ·
Ciao - I'm Zohe Felici — event producer, business mentor, and recovering wedding planner based in Santa Barbara, California.
I've spent 25 years in the trenches of the wedding and event industry. I trained in luxury hospitality. I own and edit Santa Barbara Wedding, the #1 independently audited wedding resource in the region. And I coach from the only vantage point that matters — as the planner who hires vendors for premium clients.
Which means I see both sides of every booking decision.
What makes a couple choose one vendor over another. And why they don't.
That's what I teach. And it changes everything..
