Message Your Value with Problem-Agitate-Solve
(P-A-S)

Master the PAS Formula – Your Key to Irresistible Messaging

Unlock the secret to crafting compelling content that resonates deeply with your ideal premium clients. In this transformative video, you’ll discover the power of the Problem Agitate Solve (PAS) formula – a game-changing approach to all your marketing communications.

What You’ll Learn:
• The psychology behind the PAS formula and why it works so effectively
• How to identify and articulate your clients’ core problems
• Techniques to intensify the emotional impact of these problems
• Strategies to position your services as the perfect solution

Why This Matters:
PAS isn’t just another marketing tactic – it’s a complete communication overhaul. You’ll learn to apply this powerful formula to:
• Your about page
• Service packages
• Inquiry forms
• Client emails
• Social media posts
• And crucially, your lead magnet and email sequence

By mastering PAS, you’ll:
• Uncover and address your clients’ deepest pain points
• Build unshakeable authority in your niche
• Create marketing that truly resonates and drives action

Remember, everything we’re working towards is creating that irresistible lead magnet and email sequence that will showcase your value and have premium clients clamoring to work with you.

Ready to revolutionize your messaging and connect with your ideal clients on a whole new level? Let’s dive into the power of PAS!

Homework

Click here to download the PAS Workbook

  • Make Yourself A copy
  • Change the Filename
  • Add to Our Shared Google Drive
  • Give it a Go – whether you do it yourself, using your mission statement or put it into Claude/Poe
  • Email to me for Review (File > Email > Email Collaborators > Ciao@ZoheFelici.com)

BONUS: Here is the LINK to an AirBnb Commercial that uses PAS very well, so you can see it IRL…
>> can you identify what is the problem? the agitate?
and why Airbnb is the solve?