I am living my FELICI dream.

Let me inspire you to live yours.


About You in a Nutshell

You have invested countless hours in your event-preneur business and have plateaued or are experiencing slow growth. You are ready to build momentum and catapult results toward your DREAMS and GOALS.

Whether you are starting your own wedding and event planning company or grappling with the current state of the company you have built in the last decade or more, I provide the GOLDEN TICKET to success.


Zohe Felici Business Coach

About Me in a Nutshell.

Ciao! I am Zohe and I am a zealous wedding and event-preneur business coach.

I know the wedding and special event industry inside and out. From luxury hotels, systems, website building, social media and creative visualization, I have already done the trial and error. I thrive on extending my experience of what truly works, with a customized program just for you – exactly where you are in your business.

I have seen and done it all. And my calling now is to help you. Together we will develop and grow your brand, establish and expand your client base, charge your worth for your services and everything in between!


More About Me (the details)

I was born into a family of Felici Events. Being 100% Italian born and raised, our family gathered at each meal and treated it as a celebration. And while at each meal, we were already planning our next meal, menu or gathering.

My passion for hospitality, and career in the food and beverage industry started when I was 3 years old. I would be by my mom's side, help prepare dinner, set the table and then play waitress. I recited the specials, then would write down my family's dinner order on (my favorite thing ever) an authentic carbon copy diner's pad. I could not read and write yet. 

My love affair with restauranteering continued into college. I earned my Bachelor of Science in Hospitality Management from the University of North Texas, and immediately launched my career into the corporate ladder of the 5-star luxury resort industry. This gifted me with a solid foundation in business, management, forecasting, exemplary guest services and the training to lead empowered teams.

In the spring of 2006, I took a leap of faith and left the stability of corporate America to become an event manager for an established independent wedding and event planning company. I quickly quadrupled their profits.

Four years later I launched my own company, Felici Events, with less than $500 in the bank. I WAS TERRIFIED. A powerhouse of event pro-“friend”ssional women supported me as I gave birth to my brand. They helped me find my courage to built my event production company. I was instantly planning weddings, fundraisers, corporate events, mitzvahs and large international festivals with over 20,000 attendees.

My passion to share my experience and knowledge led me to serve as President of the Board of ILEA-VSB (International Live Events Association, Ventura Santa Barbara Chapter). I love nothing more than collaborating, brainstorming, and troubleshooting with fellow event professionals as they navigate their own businesses. Simultaneously, I blogged weekly for www.SantaBarbaraWedding.com, and have since been recognized as THE wedding and special event venue expert for Santa Barbara by my peers.

In 2015 I became a “duo”-preneur and purchased www.SantaBarbaraWedding.com. Currently I run the show for two profitable wedding and event businesses, and with the support of a dedicated team, I continue to grow both companies. I am an expert speaker and continue to share my knowledge at numerous event industry conferences around the United States.

I have had the honor of being nominated by my peers for numerous awards including Most Valuable Vendor (2 years in a row), Top 40 Under 40 Entrepreneur, Best Wedding Planner, ILEA International’s Mettle Award of Excellence, and Best Overall Event Professional for my local ILEA chapter. It is always wonderful to be acknowledged by your clients but it is an amazing feeling to be honored by your peers.

I have seen and done it all. And my calling now is to help you do the same. With a myriad of experiences and the lessons I have learned, I will teach you what you need to know to succeed in an extremely stressful and competitive event planning industry. Together we will develop and grow your brand, establish and expand your client base,  charge your worth for your services and everything in between!