As a business coach for creative event and wedding business owners, one of the most controversial topics that I often encounter is whether or not to list pricing on your website and in your email communications. This topic is frequently debated, and there are strong arguments on both sides. However, from my experience and the…
Are you a wedding or creative event business owner feeling the weight of balancing life’s demands while trying to maintain a successful business? Trust me, I understand the struggle — especially as we enter into our industry’s busy summer season. But here’s the thing: you don’t have to sacrifice your personal life to achieve business…
In our competitive industry, attracting high-value clients can feel like an elusive goal. Between competitors undercutting prices and with so many marketing strategies out there, from social media to paid platforms, it’s easy to get lost in the noise. But what if I told you there’s a proven method that not only attracts those five-figure…
As event and wedding business owners, we’re all too familiar with the reality of postponements. Recently, I found myself knee-deep in the logistics of shifting a 400-person fundraiser due to unforeseen weather challenges. The experience offered profound insights into the art of handling postponements in our industry, and I wanted to share the experience with…
Stepping into the whirlwind world of wedding and event services demands more than just meticulous planning and execution—it requires mastering the art of communication. Yet I’ve noticed that many professionals in our industry inadvertently overlook an important and powerful strategy: creating a compelling call to action. In a recent coaching session, the topic of calls-to-action…
Hello, fellow creative event and wedding professionals! As I’m working on a new pilot program with my coaching clients, a very important topic came up that’s been buzzing in our community lately — the struggle to achieve steady income in our industry. Wedding and creative event businesses often resemble a roller coaster ride, with peaks…
In the wedding and event industry, “ghosting” is a common issue. Potential clients fill out your forms but then fail to respond to your follow-up emails. Sound familiar? If you have experienced this in your business, you’re not alone. I’ve heard countless stories from business owners about how inquiries go silent after the initial excitement,…
In the competitive wedding planning industry, success requires standing out and providing value to clients. The recent influx of newbies to the industry often leaves seasoned professionals questioning their strategies and contemplating drastic measures like lowering prices to stay competitive. However, as a seasoned event professional myself, there are alternative and more effective ways to…
Ever feel your marketing strategy is throwing ideas at the wall and seeing what sticks? If that’s the case, you know this isn’t a great feeling, and it’s most certainly not an effective method of marketing. Today we’re diving into a crucial topic that affects many of us in the industry – i.e., the biggest…
Welcome to a brand new year, creative event and wedding entrepreneurs! For some, a new year is a time of what I call “Big Energy” — and for others it’s a time of overwhelm. I’ve recently talked to a lot of creative event and wedding pros and asked them how they’re feeling about 2024, and…
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