As an expert in the wedding and event industry, I can attest to the fact that testimonials are a powerful marketing tool. Why? They serve as social proof, giving potential clients the confidence to book your services. Think about it: If you’re a couple who is planning their BIG day, who wouldn’t want to book…
As an expert in the wedding and event industry and business coach, I can tell you that indecision can be a major factor that kills your business. Indecision can lead to missed opportunities, a lack of direction, and an inability to make necessary changes to keep up with the competition, and more. Here’s how: Missed…
Networking is tough. Between running your business, following up on inquiries, pulling off spectacular events, and all of the other things you do in your day-to-day, networking is probably at the bottom of your list. Throw the effects of the past couple of years of COVID-19 on top of that, and we’re out of practice….
One of the most common questions I get from my coaching clients is this: Zohe, how do I charge my worth? I’ve met hundreds of uber-talented creative event and wedding business owners. But so many of them have the exact same issue. They are undercharging their worth. They feel like they won’t get hired unless…
If you’re considering starting a creative event or wedding business, know that it can be an exciting and rewarding venture. After all, you get to help couples celebrate one of the biggest days of their lives. However, with so many options available to couples, it can be challenging to stand out and elevate your worth…
No matter what type of entrepreneur or business owner you are, we all fall into procrastination habits from time to time. As a wedding or creative event business owner, procrastination hits our businesses especially hard. That’s because so much of our work is cyclical, ebbing and flowing depending on the season or time of the…
Wedding and creative event business owners are constantly looking for ways to attract new customers and grow their businesses. However, despite their best efforts, many of these entrepreneurs still struggle to convert inquiries into actual sales. In this blog post, we’ll explore three common reasons why entrepreneurs lose inquiries to their competition and what they…
As a wedding business owner, you know engagement season is upon us. In the US, nearly 40% of engagements happen in the two-and-a-half months between Thanksgiving and Valentine’s Day — so we’re right in that sweet spot. Now, you may feel like taking the pedal off the gas when it comes to your business. Summer is busy…
When it comes down to it, most houses are built the same. Sure, a home might have a neat architectural feature or a wonky-but-charming closet, or something else that makes it unique. But for the most part, all houses are the same. Walls, windows, ceilings, floors — all built on a foundation. Did you ever…
Ever stuck wondering how you can scale your business without having to give up every weekend? Especially in our industry, when SO much of what we do happens on weekends. It’s quite the dilemma, I know. But it actually PAINS me when I see my fellow wedding and event pros work so hard for their…
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