“The customer is always right.” How many times have you heard this age-old adage? And do you feel like it’s especially true in customer-oriented hospitality industries like creative events and wedding planning? Today I want to talk about how this kind of thinking is ALL wrong. In the world of creative event planning and weddings,…
Let’s face it — we aren’t marketers. As a creative event and wedding professionals, we like to spend more time doing the creative elements that got us into this industry in the first place. But the truth is, we all need to market our services, and we need to be wise about how we’re doing…
Ever wonder how to go from inquiry to instantly booking those dreamy, top-notch clients who can’t wait to work with you? The couples who pay your package rate the first time without any negotiation or taking time to think about it? Many creative event and wedding professionals will tell you it’s just not possible —…
Let me ask you this. When times get tough in your business, how many times have you thought something like this: I just need a new website, that’s all. Or… I just need to re-do my social media “look.” Or… A new logo and a new business card would help me bring in more clients….
One of the trickiest elements of being an entrepreneur is the initial call with a potential couple or client. Most wedding and creative event business owners I work with truly DESPISE this element of their business. And it’s not that they don’t like talking to people (quite the contrary!) — it’s that they have a…
As a creative event or wedding entrepreneur, it’s always smart to identify ways you can streamline your business and boost your productivity — especially if you’re a one-person show when just starting out. Since my fellow business coach, Renata Campbell, first introduced me to A.I. a few years ago, I haven’t looked back since. In…
Workflows aren’t a new concept (I promise, I learned how to create successful ones way before the internet!) — but they are critical to the success of your business. That’s because creating a successful creative event and wedding business requires more than just talent and passion. Effective workflows allow you to do incredible things with…
In today’s fast-paced business world, automation has become a game-changer for entrepreneurs and business owners. By implementing the right automation tools in your wedding and creative event business, you can simplify your work, save time, and enhance the quality of service you provide. Today I’m going to share five automation tools that I wish I…
Recently in my Facebook group, Six-Figure Wedding & Event Pros, I shared an extremely important #MotivationMonday tip. This tip has COMPLETELY transformed my approach to my business and allowed me to set myself up for success time and time again — and it all has to do with your morning routine. Allow me to explain….
In the wedding and event planning world, it’s common for people to get “ghosted” by potential clients and couples — I hear this ALL the time from my coaching clients & it’s the same story every time. After reaching out and showing interest in working together, the client suddenly stops responding. This leaves wedding &…
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