Mastering the 3 Steps to Stand Out and Thrive in the Creative Events & Wedding Industry
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Mastering the 3 Steps to Stand Out and Thrive in the Creative Events & Wedding Industry

In the competitive wedding planning industry, success requires standing out and providing value to clients. The recent influx of newbies to the industry often leaves seasoned professionals questioning their strategies and contemplating drastic measures like lowering prices to stay competitive. However, as a seasoned event professional myself, there are alternative and more effective ways to…

4 Powerful Steps to Ignite Momentum and Transform Your Wedding Business in 2024

4 Powerful Steps to Ignite Momentum and Transform Your Wedding Business in 2024

Welcome to a brand new year, creative event and wedding entrepreneurs! For some, a new year is a time of what I call “Big Energy” — and for others it’s a time of overwhelm. I’ve recently talked to a lot of creative event and wedding pros and asked them how they’re feeling about 2024, and…

4 Powerful Questions to Ask Yourself to Boost Revenue in Your Business
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4 Powerful Questions to Ask Yourself to Boost Revenue in Your Business

When you feel stuck in your business, knowing the next steps to take can be challenging. Or maybe your creative event or wedding business is doing well, but you don’t know how to get over a plateau and take it to the next level. Today, I want to help you soar over that plateau and…

Elevating Your Business through Client Experience: Lessons from a Recent Personal Experience

Elevating Your Business through Client Experience: Lessons from a Recent Personal Experience

Hello, creative event and wedding business owners! Today, I wanted to share a recent experience that not only reinforced the principles I teach, but also highlighted the crucial role the client experience plays in elevating the quality of clients you attract. As business owners, it’s essential to step into the shoes of our clients, ensuring…

Mastering Your Business Destiny: The Key Moment to Take Charge

Mastering Your Business Destiny: The Key Moment to Take Charge

This month has been filled with insightful conversations and connections with fellow wedding event business owners. Engaging in these discussions, I’ve come to realize the importance of staying attuned to industry dynamics and using that knowledge to navigate the future of our businesses. The inspiration for today’s topic, “The Key Moment,” struck me last night…

How ChatGPT Can Assist You With Detailed Client Profiles & More
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How ChatGPT Can Assist You With Detailed Client Profiles & More

Recently I was chatting with a fellow business friend who used to work for non-profits but now is stepping into a new venture. Together we are creating a brand new program for fundraising for events like galas, and as we were working on this program, I mentioned using ChatGPT. And she said, “What’s ChatGPT?” And…

The Price vs. Value Debate: How To Win Clients in the Event Industry
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The Price vs. Value Debate: How To Win Clients in the Event Industry

Are you tired of the constant struggle to secure clients in your event or wedding business because they are so fixated on price and cost? Well, you’re not alone. In a world where clients and couples often prioritize price over value, it’s essential to shift the conversation toward what you can bring to the table….

The Power of Saying No: A Strategic Move for Success in Your Wedding & Event Biz

The Power of Saying No: A Strategic Move for Success in Your Wedding & Event Biz

“The customer is always right.” How many times have you heard this age-old adage? And do you feel like it’s especially true in customer-oriented hospitality industries like creative events and wedding planning? Today I want to talk about how this kind of thinking is ALL wrong.  In the world of creative event planning and weddings,…

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