Recently in my Facebook group, Six-Figure Wedding & Event Pros, I shared an extremely important #MotivationMonday tip. This tip has COMPLETELY transformed my approach to my business and allowed me to set myself up for success time and time again — and it all has to do with your morning routine. Allow me to explain….
In the wedding and event planning world, it’s common for people to get “ghosted” by potential clients and couples — I hear this ALL the time from my coaching clients & it’s the same story every time. After reaching out and showing interest in working together, the client suddenly stops responding. This leaves wedding &…
I see these same three mistakes time and time again. Super talented and super creative wedding and event professionals are working hard to showcase their talent while trying to add revenue to their business — and every year, the bottom line falls short. If this sounds familiar, you might be making the same mistakes too…
A clear, well-crafted, and authentic message is crucial for success in the wedding and event industry. This industry is highly competitive, and it is essential to stand out from the crowd to attract potential customers. A well-crafted message helps in creating a strong brand identity and gives potential clients an idea of what to expect…
As an expert in the wedding and event industry, I can attest to the fact that testimonials are a powerful marketing tool. Why? They serve as social proof, giving potential clients the confidence to book your services. Think about it: If you’re a couple who is planning their BIG day, who wouldn’t want to book…
As an expert in the wedding and event industry and business coach, I can tell you that indecision can be a major factor that kills your business. Indecision can lead to missed opportunities, a lack of direction, and an inability to make necessary changes to keep up with the competition, and more. Here’s how: Missed…
Networking is tough. Between running your business, following up on inquiries, pulling off spectacular events, and all of the other things you do in your day-to-day, networking is probably at the bottom of your list. Throw the effects of the past couple of years of COVID-19 on top of that, and we’re out of practice….
One of the most common questions I get from my coaching clients is this: Zohe, how do I charge my worth? I’ve met hundreds of uber-talented creative event and wedding business owners. But so many of them have the exact same issue. They are undercharging their worth. They feel like they won’t get hired unless…
If you’re considering starting a creative event or wedding business, know that it can be an exciting and rewarding venture. After all, you get to help couples celebrate one of the biggest days of their lives. However, with so many options available to couples, it can be challenging to stand out and elevate your worth…
No matter what type of entrepreneur or business owner you are, we all fall into procrastination habits from time to time. As a wedding or creative event business owner, procrastination hits our businesses especially hard. That’s because so much of our work is cyclical, ebbing and flowing depending on the season or time of the…
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