The Show Must Go On: Adapting in the Creative Event Industry


If you want to be a successful entrepreneur, you need to learn how to adapt.

As creative event professionals, we are constantly thrown curveballs throughout the planning process and the event itself. It’d be a miracle to get through an entire event from planning to closing without something popping up that needs immediate attention.

We’re in an industry where, no matter what, the show must go on. And this year in particular, we’ve been thrown a particularly large curveball: COVID-19.

After months of ups and downs and many unknowns, riding out these past few months have felt nothing short of a rollercoaster ride.

But the great thing about our industry is that we were made for adapting. We’re not accountants, who have to make sure the same numbers add up over and over again. Or, if there’s a mistake, we don’t need to keep doing the same thing over and over again until we find the answer. In the creative event world, we have the freedom and opportunity to think outside the box to solve problems.

In Santa Barbara, caterers have adapted from events to more home-based meals. Videographers are using their skills and technology to film virtual weddings. Planners now meet over Zoom. The possibilities are there—we just have to find them and adapt.

Here are just some of my resources that can help you adapt in your business during these uncertain times:

If you’re feeling like you just can’t adapt if you’re feeling hopeless if you’re feeling overwhelmed with where to even start…know that you don’t have to go at this alone.

I coach my clients and teach them how to adapt through coronavirus, to expand with hope instead of contracting with fear. This is such a huge opportunity for us as an industry to become bigger, better, stronger, and you can’t do it alone. Click here to schedule a breakthrough call with me and we’ll tackle it together.


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