Luxury businesses are known for their top-notch service. And it’s no secret that these businesses can command premium prices. Right now, so many wedding and creative events professionals are slammed. The ones I’ve spoken to say they feel like they’re drinking water from a fire hose. I get it. I’ve been there before — many,…
How often do you think about your business’ reputation? It may seem like a funny question — especially when we spend so much time in the trenches of our business working on the day-to-day. It’s probably not a question you think of often. But it’s essential to think about how potential clients perceive you and…
Do you post your pricing on your website? I’m here to tell you that this is a huge NO-NO when it comes to building a successful business. Yet most wedding and creative event professionals I know and work with post their packages and pricing on the websites. It’s the norm in our industry,…
We’re halfway through the first month of 2022. January is a great foundational month for your business — it’s a month that, when done right, can set your year in motion for building the best year of business yet. Speaking of foundations, I want to talk about how important it is to set a foundation…
As we transition from one calendar year to another (hello 2022!), it’s the perfect time to take stock of your hard work. You might be asking yourself, what’s going well within my business? What should I change? Are there areas I can make more efficient? What definitely isn’t working? All of this is necessary…
How many times do you catch yourself pushing off something that needs to be done in your business? You tell yourself that you’ll get to it tomorrow. Or by the end of the week. Or sometime next week. Yes, definitely next week. …Next month maybe? And pretty soon, that next whatever turns into never. …
Do you ever wonder how other wedding and creative event professionals are doing it?… How they’re booking high-end, luxury packages?… How clients are agreeing to their prices, which are 2x or even 3x more expensive than yours?… Even in a global pandemic?… These top 1% of professionals are succeeding in landing…
The other day I had the pleasure of talking with 2 wedding planners & designers who are measuring their success via other’s businesses/bookings/social media, etc. My advice: “Don’t waste your time seeing what others are doing. Focus on yourself!” Other than invoking worry and negative emotions, here are a few side effects of FOMO with…
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