Why You Must Transition from Reactive to Proactive Marketing to Be Successful in 2023

Why You Must Transition from Reactive to Proactive Marketing to Be Successful in 2023

Let’s face it — we aren’t marketers. As a creative event and wedding professionals, we like to spend more time doing the creative elements that got us into this industry in the first place. But the truth is, we all need to market our services, and we need to be wise about how we’re doing…

From Inquiry to Booking Your Dream Clients: The 3 Secrets of this $20,000 Wedding Breakthrough

From Inquiry to Booking Your Dream Clients: The 3 Secrets of this $20,000 Wedding Breakthrough

Ever wonder how to go from inquiry to instantly booking those dreamy, top-notch clients who can’t wait to work with you? The couples who pay your package rate the first time without any negotiation or taking time to think about it? Many creative event and wedding professionals will tell you it’s just not possible —…

READ THIS Before You Think of Rebranding Your Wedding and Creative Event Businesses
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READ THIS Before You Think of Rebranding Your Wedding and Creative Event Businesses

Let me ask you this. When times get tough in your business, how many times have you thought something like this: I just need a new website, that’s all. Or… I just need to re-do my social media “look.” Or… A new logo and a new business card would help me bring in more clients….

3 Must-Have Components of A Successful Workflow for Your Creative Event and Wedding Business
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3 Must-Have Components of A Successful Workflow for Your Creative Event and Wedding Business

Workflows aren’t a new concept (I promise, I learned how to create successful ones way before the internet!) — but they are critical to the success of your business. That’s because creating a successful creative event and wedding business requires more than just talent and passion. Effective workflows allow you to do incredible things with…

The Simple Strategy to Prevent Ghosting Clients Once And For All

The Simple Strategy to Prevent Ghosting Clients Once And For All

In the wedding and event planning world, it’s common for people to get “ghosted” by potential clients and couples — I hear this ALL the time from my coaching clients & it’s the same story every time. After reaching out and showing interest in working together, the client suddenly stops responding. This leaves wedding &…

How to Be More Confident When It Comes to Charging Your Worth as an Entrepreneur

How to Be More Confident When It Comes to Charging Your Worth as an Entrepreneur

One of the most common questions I get from my coaching clients is this: Zohe, how do I charge my worth? I’ve met hundreds of uber-talented creative event and wedding business owners. But so many of them have the exact same issue. They are undercharging their worth. They feel like they won’t get hired unless…

Three Things To Consider When Starting A Creative Event or Wedding Business

Three Things To Consider When Starting A Creative Event or Wedding Business

If you’re considering starting a creative event or wedding business, know that it can be an exciting and rewarding venture. After all, you get to help couples celebrate one of the biggest days of their lives. However, with so many options available to couples, it can be challenging to stand out and elevate your worth…

How Procrastination is Holding You Back in Your Business
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How Procrastination is Holding You Back in Your Business

No matter what type of entrepreneur or business owner you are, we all fall into procrastination habits from time to time. As a wedding or creative event business owner, procrastination hits our businesses especially hard. That’s because so much of our work is cyclical, ebbing and flowing depending on the season or time of the…

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