Let’s face it — we aren’t marketers. As a creative event and wedding professionals, we like to spend more time doing the creative elements that got us into this industry in the first place. But the truth is, we all need to market our services, and we need to be wise about how we’re doing…
Ever wonder how to go from inquiry to instantly booking those dreamy, top-notch clients who can’t wait to work with you? The couples who pay your package rate the first time without any negotiation or taking time to think about it? Many creative event and wedding professionals will tell you it’s just not possible —…
Let me ask you this. When times get tough in your business, how many times have you thought something like this: I just need a new website, that’s all. Or… I just need to re-do my social media “look.” Or… A new logo and a new business card would help me bring in more clients….
One of the trickiest elements of being an entrepreneur is the initial call with a potential couple or client. Most wedding and creative event business owners I work with truly DESPISE this element of their business. And it’s not that they don’t like talking to people (quite the contrary!) — it’s that they have a…
Workflows aren’t a new concept (I promise, I learned how to create successful ones way before the internet!) — but they are critical to the success of your business. That’s because creating a successful creative event and wedding business requires more than just talent and passion. Effective workflows allow you to do incredible things with…
In the wedding and event planning world, it’s common for people to get “ghosted” by potential clients and couples — I hear this ALL the time from my coaching clients & it’s the same story every time. After reaching out and showing interest in working together, the client suddenly stops responding. This leaves wedding &…
As an expert in the wedding and event industry and business coach, I can tell you that indecision can be a major factor that kills your business. Indecision can lead to missed opportunities, a lack of direction, and an inability to make necessary changes to keep up with the competition, and more. Here’s how: Missed…
One of the most common questions I get from my coaching clients is this: Zohe, how do I charge my worth? I’ve met hundreds of uber-talented creative event and wedding business owners. But so many of them have the exact same issue. They are undercharging their worth. They feel like they won’t get hired unless…
If you’re considering starting a creative event or wedding business, know that it can be an exciting and rewarding venture. After all, you get to help couples celebrate one of the biggest days of their lives. However, with so many options available to couples, it can be challenging to stand out and elevate your worth…
No matter what type of entrepreneur or business owner you are, we all fall into procrastination habits from time to time. As a wedding or creative event business owner, procrastination hits our businesses especially hard. That’s because so much of our work is cyclical, ebbing and flowing depending on the season or time of the…
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