How Procrastination is Holding You Back in Your Business

No matter what type of entrepreneur or business owner you are, we all fall into procrastination habits from time to time.

As a wedding or creative event business owner, procrastination hits our businesses especially hard. That’s because so much of our work is cyclical, ebbing and flowing depending on the season or time of the year. Wedding and creative event business owners often need to be ahead of the curve with their eye on the future, booking events months (and years) ahead. 

That means when procrastination hits TODAY, it will likely be months from now that we see the ripples of our choices. And by then, it’s hard to make the necessary fixes in order to grow and scale your business.

Procrastination, after all, is a common issue that can hold entrepreneurs back from scaling their businesses. There are many reasons why entrepreneurs may procrastinate. Here are just a few.

Reasons Entrepreneurs Procrastinate

1. Fear of failure: Entrepreneurs may hesitate to take on new tasks or challenges because they fear failing or making mistakes.
2. Perfectionism: Entrepreneurs may be perfectionists and struggle to start tasks until they feel that they have everything in place or that the conditions are perfect.
3. Distractions: Entrepreneurs may be easily distracted by other tasks or outside influences, preventing them from focusing on the task at hand. In our industry, I often see my coaching clients distracted by what their competition is doing.
4. Overwhelm: Entrepreneurs may feel overwhelmed by the demands of running a business and may put off tasks in order to avoid feeling overwhelmed.
5. Lack of clarity: This is a BIG one. Business owners may not know exactly what steps to take next or may feel that they don’t have the necessary skills or resources to move forward. This feeling keeps them stuck in the feelings of overwhelm and procrastination.

Whatever the cause in your day-to-day, procrastination can be a major roadblock to the growth of your business. By putting things off, you may miss out on opportunities to make meaningful connections, secure new clients, or expand your reach.

Procrastination can also waste valuable time and resources. When you put things off, you often spend more time and effort on tasks than you would have if you had tackled them right away. This can be especially detrimental for new business owners operating on a tight budget who need to be as efficient as possible.

To overcome procrastination and scale your business, you need to be proactive and take action. This may involve setting clear goals and deadlines, breaking down tasks into smaller steps, and seeking out support and resources when needed. It may also involve finding ways to stay motivated and focused on your long-term vision. By taking these steps, you can overcome procrastination and take your business to the next level.

Need help seeing the next steps? I’ve helped hundreds of wedding and creative event business owners overcome the feeling of overwhelm and kick procrastination to the door (see what they have to say about it here.) If you need help gaining clarity, ditching overwhelm, and building a clear plan for your business, I can help.

What to do next:

1. Simply schedule a complimentary Breakthrough Call here.
2. We’ll review your business and identify the areas where we can improve your workflows and help you ditch procrastination habits once and for all.