The Key To Business Growth
What if I told you there was one thing you could incorporate into your business that can help you ditch the feast and famine (seasonal) mode and stay fully-booked, year-round, without burning out?
It’s all or nothing in our industry, especially leading up to the events. We amp up and forget everything else going on around us as we get closer and closer to the date, creating a ‘client vision’ and forgoing all other things that may distract us or pull us away from our full focus.
Sucks right? Because, after all, we still have a business to run. And that business doesn’t tick away in the background without us.
The truth is that this can be a money-sucking problem for your business. If you don’t get back to inquiries, check emails, or if you miss something on the to-do list, clients will start to notice. Your reputation can be on the line.
But you don’t want to have to hustle, hustle, hustle all the time either in order to get it all accomplished. This is how you burn out.
I know what you’re thinking. Okay, Zohe, how do I fix it then? What should I do?
I have one key piece of advice for you. When you adopt this into your business, you don’t drop any balls, and your wedding and event business continues to run smoothly and precisely.
Imagine what your life would be like if you could incorporate this process…and know that the important things will be taken care of, even while your focus is elsewhere. And no client will notice that you “aren’t there” while you are giving your immediate attention to the client who needs it the most, the one having the event coming up…
When I implemented this into my business, it generated revenue and rave client reviews because not only was I anticipating their needs, I was ensuring that no detail was lost, even while my focus was elsewhere… I want you to know that it works.
The key? You need to buy yourself time. You buy yourself time so you can work on your business, not within your business.
When I talk to my coaching clients, and I ask them where they want to go with their business, 75% say that they haven’t had the time to think about it. So they don’t know exactly where or how they want their business to grow. They don’t have the time to even think about it because they’re busy chasing clients, responding to inquiries, sending out newsletters, staying relevant on social media, and of course, putting on events.
The quickest way to grow your business is to create a trusted team. And you might be thinking, “I barely have enough to pay myself right now.” The key is to start small. What is one teeny tiny thing that someone else could take off your plate? Managing your social media? Responding to inquires with a basic questionnaire. Managing your calendar?
When you ‘buy’ back your time, you’re giving yourself more time (AND headspace) to think about your business and where you want to be. It’s hard to dream big when you’re bogged down by small tasks.
The other perk of hiring team members is that it forces you to get everyone on the same page. This means you’ll have to create systems and processes that work well. And when these work, you start to develop a seamless workflow that improves efficiency and handles all the tasks in a timely manner. And clients LOVE that.
As more and more people are becoming vaccinated and we’re slowly beginning to open up the world again, now is a crucial time in the wedding and event world. The floodgates are about to open — the question is, will your business be ready to handle the demand? Will your processes work? Will you be able to demand the high-ticket value that you’re worth?
If you need help setting up your systems, building out a team, or realizing your dreams into specific goals, I’m here to help. I’ve opened up a few spots in the coming weeks for a complimentary 45-minute phone call with me. I can give your business a fresh pair of eyes and prepare you for what lies ahead in the great wedding Renaissance in 2021.
Still not sure? See what your peers are saying.
