Bad pricing is likely to destroy a business’s value, revenue and profits. But the cycle of bad pricing is a difficult one to get out of — especially if you’ve been underpricing or slashing your prices for a long time. Underpricing and discounting occur from a myriad of factors — from not knowing your…
First things first, let’s talk about the 9 most common reasons for not posting on social media. (Do any of these sound like you?) You have no prioritization of tasks and to-dos within your business There are too many platforms, and you’re not sure which one to use You’re not sure what to post, so…
Let’s talk about the supervillain in your business. This supervillain is a little voice in your head that misleads you into doing things you know you shouldn’t do. This voice doesn’t serve you, but you do it anyway because you can’t help it. Not to mention — you’re a creative who works…
Raise your hand if you previously found your clients from in-person networking events, and now you’re struggling because of the pandemic… Also, raise your hand if you actually hated in-person networking events and never attended those sorts of things in the first place… The issue with in-person networking is that many wedding and creative event…
Did you know that right now, it’s possible for you to uncover consistent five-figure months in your creative wedding and event business even in 2020’s uncertain climate? I’ll explain how in just a second. But first, let’s talk about why so many people think this is impossible. The truth is, you’ve been LET DOWN. COVID-19 rocked…
Are you feeling overwhelmed in your business? Unable to grow? Not sure how to move forward? Are you afraid of getting left behind in the New Year? As the year 2020 rounds out, it’s time to buckle down. Right NOW. Now is the time to ensure the business side of your creative profession…
Yes, it’s a thing! I spoke to one of my clients the other day and they were desperate to ‘tap into the wedding market’ to get more business because the catering business she recently started was doing better than her brick and mortar cafe. Desperate and needing cash flow FAST this was…
I already know what you’re thinking. “There’s no way I can possibly grow my event business during a pandemic.” Sounds impossible, right? Especially when we break down the challenges of 2020: Financial obstacles Physical obstacles Mental/Emotional obstacles I’m willing to bet that you’ve had clients who want their deposits back. I’m also willing to bet…
Let’s imagine you’re going for a long hike in the forest. You’re packing your bag. What essentials do you bring? Water? Check. Snacks? Check. Good hiking shoes? Sunscreen? Hat? Check. Check. Check. All of these are important items, but entering into a wooded forest without a compass can be risky. Sure, many trails have maps…
Let’s be honest. These past few months have been difficult. The cover-up-your-head and go-back-to-bed kind of difficult—in both the event business and on a global scale. I count myself lucky to have the California beaches nearby, and since the temperatures have begun to rise this week, I sought out some seawater for a much-needed reprieve. …
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