I see these same three mistakes time and time again. Super talented and super creative wedding and event professionals are working hard to showcase their talent while trying to add revenue to their business — and every year, the bottom line falls short. If this sounds familiar, you might be making the same mistakes too…
As an expert in the wedding and event industry, I can attest to the fact that testimonials are a powerful marketing tool. Why? They serve as social proof, giving potential clients the confidence to book your services. Think about it: If you’re a couple who is planning their BIG day, who wouldn’t want to book…
Today I want to talk about the inner workings of your business. Do you ever feel like you have a million balls in the air? And if you take one second to rest, they’ll all come crashing down? Maybe it feels like your whole world will fall apart if you just take a breather. And forget about…
Ah, a new year. A new year is on the horizon, and if you’re anything like me, you’re probably ready to put this past year behind you. While we did experience the Wedding Boom of 2021, I’m ready to look forward. I’m ready to help talented wedding and creative event professionals like you crush…
I live in paradise. I say this not to brag, but to explain how I got here and how you too can find your paradise, whatever it looks like to you. I live in sunny Santa Barbara, and I was only ever meant to stay here temporarily as I was hired for…
One time, I had a harrowing experience when I was working at Four Seasons. This experience 100% changed how I thought going forward. It started out as any typical day, and then we got slammed. Unbeknownst to us, there was an event with Congress in town, and before we knew it, everyone was in…
Today I have one simple question for you — who do you serve? Can you answer this question at the drop of a hat? If you only have 10 seconds to get your answer across in crystal clear terms without floundering, can you do it? If you only had one shot…
When it comes to landing clients, we all want the big fish. The *perfect* client who not only sees our worth but will pay the luxury prices to get what they want. Besides, why would you want to book hundreds of mediocre clients when you could only book a few that earn you…
Imposter syndrome is one of the worst feelings to have when you’re a business owner. But you’re also not alone. Did you know that nearly 70% of people feel this imposter syndrome at one point or another in their life? It happens for a few reasons. You may come from a high-achieving upbringing…
Bad pricing is likely to destroy a business’s value, revenue and profits. But the cycle of bad pricing is a difficult one to get out of — especially if you’ve been underpricing or slashing your prices for a long time. Underpricing and discounting occur from a myriad of factors — from not knowing your…
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