Ghosting Clients? Not With This One Crucial Strategy

In the wedding and event industry, “ghosting” is a common issue. Potential clients fill out your forms but then fail to respond to your follow-up emails. Sound familiar?

If you have experienced this in your business, you’re not alone. I’ve heard countless stories from business owners about how inquiries go silent after the initial excitement, and it can feel like a looming presence in our industry. A cycle that happens again and again. 

As I write this post, we’re just on the other side of engagement season before heading into the busy summer season. At the start of the year, your inbox was likely flooded with more inquiries than ever before, whether you’re a caterer, floral designer, photographer, or any other creative in the industry. The surge of interest during engagement season is undeniable, and it’s a golden opportunity for business growth.

But then the ghosting phenomenon happens, and it’s discouraging. 

You eagerly await these inquiries; they come pouring in, and then…silence. It’s disheartening and often leads to self-doubt. Are they genuine inquiries? Will they ever book? These thoughts can create a negative mindset that hampers your ability to respond positively to new leads.

However, I want to challenge the perception that ghosting itself is the problem. 

In reality, it’s merely a symptom of a broader issue within your business. I faced similar challenges in my earlier days. But fear not! I’ve discovered a simple yet powerful fix that can turn the tide in your favor.

Let me share a success story to illustrate the impact of this approach. Jamie, a talented photographer, was experiencing constant ghosting from inquiries. We worked together to redefine her language in email responses and fine-tuned her approach. 

The result? A remarkable 100% response rate to her new inquiries, with two immediate bookings and promising leads on the horizon. (And she’s not the only one. Read more here.)

Or take Nikki, for instance, another coaching client of mine. After implementing a messaging overhaul, she not only increased her pricing but also doubled her business in 2022 compared to the previous year.

So, what’s the secret sauce? The key is understanding your clients, their fears, and desires, and then (AND ONLY THEN!) tailoring your language to resonate with them. This approach creates a genuine connection that goes beyond budgets, attracting clients who appreciate the value you bring.

It all boils down to mastering the art of language in your marketing and communication. Remember, your brand isn’t just about aesthetics; it’s about the words you use, the way you connect with potential clients, and the compelling call to action you present.

So, if you’re tired of being ghosted, if you yearn to attract your ideal clients, and if you’re ready to turn inquiries into booked consultations, let’s work together on your language and your inquiry process. I’m offering a complimentary 45-minute breakthrough call where we’ll dissect your business, identify any roadblocks in your process, and devise a strategy to propel you from the point of getting ghosted to booking every client who reaches out to you.

Click on the link below to schedule your call. It’s an investment of 45 minutes that could redefine the trajectory of your business.