When you feel stuck in your business, knowing the next steps to take can be challenging. Or maybe your creative event or wedding business is doing well, but you don’t know how to get over a plateau and take it to the next level. Today, I want to help you soar over that plateau and unlock untapped revenue streams. It all starts with 4 simple but powerful questions to ask yourself as a business owner.
I’m thrilled to share my personal experiences with adopting this approach, witnessing increased productivity, and helping clients achieve their goals. Let’s explore how these powerful questions can transform your business dynamics.
The Problem: Navigating the Yo-Yo Effect in Our Industry
Our industry, especially if you’re in the wedding world, is known for its unpredictability — the constant highs and lows, the feast or famine. As entrepreneurs, we experience the yo-yo effect, swinging between intense work periods and quieter phases. This swinging back and forth can be tiring, especially if you aren’t prepared for it when something goes awry. But this volatility doesn’t have to dictate our responses. Instead of dwelling on power-less questions like “Why does this always happen to me?” let’s explore four powerful questions that can reshape your business mindset.
#1 What is my social media strategy?
Social media is undeniably a massive element of our businesses. The visuals provide insight into our work in the creative event and wedding industry, and it’s our first chance to connect with potential customers before they even submit an inquiry.
But I see so many creative event and wedding entrepreneurs struggle with social media. Many of us are creators at the crux of it, and being stuck on a computer or our phones is the last thing we want to do. But here’s where the mindset shift happens.
Powerful questions are about taking control. Instead of lamenting, “Why is social media so hard?” ask, “What do I need to do today to post one engaging thing on Instagram?” This shift applies not only to Instagram but to any digital platform. Engage your audience with compelling questions rather than generic calls to action. This strategy enhances interaction and connection, ultimately leading to more bookings and revenue.
#2 How can I transform my inquiry forms?
If you’ve explored my other blogs or videos, you know I am a big fan of automation with personalization. Put simply, you set something up once (but take the time to make it right!), and it’s on autopilot after that.
Let’s consider the inquiry forms on your website. An easy way to elevate your business is by transforming your inquiry forms, and I see so many entrepreneurs miss this step. Move beyond the typical questions and incorporate powerful ones that set you apart. Instead of a mundane inquiry form, make it memorable by asking questions that make potential clients pause and think. This differentiation increases engagement and, consequently, your conversion rates.
#3 How can I enhance my clients’ journeys?
The most successful business owners anticipate a client’s needs before the clients themselves have them. This is true of luxury hotels, to Michelin-starred restaurants, to the creative event and wedding industry.
During the client journey, use powerful questions proactively. Workflows play a vital role here. Anticipate your client’s needs, guide them through the process, and enhance their overall experience. This not only leads to satisfied clients but can turn them into enthusiastic advocates for your business.
#4 How can I ignite business growth?
Implementing powerful questions is a catalyst for business growth. Rather than viewing growth tasks as overwhelming, ask, “What do I get to do today to achieve this growth goal?” Reverse-engineer your to-do list into outcome-driven questions. This approach has skyrocketed business growth, leading to increased visibility and profitability. Take the time to figure out your big goals and break them down into months, weeks, and day-to-day tasks.
Bonus Tip: Elevate Your Personal Life:
Remember, as entrepreneurs, our personal and professional lives often intertwine. Start each day by asking, “What do I get to do today to achieve my desired outcome with joy?” This mindset shift can positively impact both your personal and business spheres.
Incorporating powerful questions into these four areas – social media, inquiry forms, client journeys, and business growth – can be transformative. By being intentional with your questions, you’ll witness increased engagement, higher conversion rates, and sustainable business growth. Remember that thoughts become feelings, feelings become actions, and actions become reality.
If you resonate with these challenges and are ready to take your business to the next level, consider exploring these powerful questions. Don’t hesitate to reach out and schedule a call to uncover the untapped potential in your business. It’s time to thrive, not just survive.