Today I have one simple question for you — who do you serve? Can you answer this question at the drop of a hat? If you only have 10 seconds to get your answer across in crystal clear terms without floundering, can you do it? If you only had one shot…
Right now, creative event and wedding professionals are experiencing a monsoon of events. In fact, most of my coaching clients will tell me that they can barely keep up with all the requests hitting their inbox. And no matter how busy they are, they’re still saying YES to everything. But my question today for you…
When it comes to landing clients, we all want the big fish. The *perfect* client who not only sees our worth but will pay the luxury prices to get what they want. Besides, why would you want to book hundreds of mediocre clients when you could only book a few that earn you…
Today I want to talk about one of the most important elements of your wedding or creative event business. Without clarity on this, everything you do within your business will be incredibly difficult. I’m talking about your brand’s message. Your brand’s message is not a slogan or a tagline. And it’s not necessarily…
Imposter syndrome is one of the worst feelings to have when you’re a business owner. But you’re also not alone. Did you know that nearly 70% of people feel this imposter syndrome at one point or another in their life? It happens for a few reasons. You may come from a high-achieving upbringing…
One of the best things to happen to our industry is the rise of social media. Videos and photos are like visual stories, stories that evoke emotion, highlight the fantastic talent of our vendors and show the hard work behind our industry. Today, I’m going to talk specifically about Instagram Reels, and more importantly, how…
Bad pricing is likely to destroy a business’s value, revenue and profits. But the cycle of bad pricing is a difficult one to get out of — especially if you’ve been underpricing or slashing your prices for a long time. Underpricing and discounting occur from a myriad of factors — from not knowing your…
How many times do you catch yourself pushing off something that needs to be done in your business? You tell yourself that you’ll get to it tomorrow. Or by the end of the week. Or sometime next week. Yes, definitely next week. …Next month maybe? And pretty soon, that next whatever turns into never. …
If you’ve been around here a while, you’re already familiar with my background in the hospitality industry. Working for Four Seasons gave me the very start I needed to not only act on client’s needs but to recognize those needs before the clients themselves even realized them. It’s sort of like when you order…
Running a business by yourself is a lot like the one-man circus act balancing the spinning plates. The act starts out simple enough. One plate spinning on a stick; he can handle it alright. Then another plate, and another, and another, and pretty soon, the performer somehow has 20 plates spinning from every angle and…
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