As a business coach for creative event and wedding business owners, one of the most controversial topics that I often encounter is whether or not to list pricing on your website and in your email communications. This topic is frequently debated, and there are strong arguments on both sides. However, from my experience and the…
Stepping into the whirlwind world of wedding and event services demands more than just meticulous planning and execution—it requires mastering the art of communication. Yet I’ve noticed that many professionals in our industry inadvertently overlook an important and powerful strategy: creating a compelling call to action. In a recent coaching session, the topic of calls-to-action…
Hello, fellow creative event and wedding professionals! As I’m working on a new pilot program with my coaching clients, a very important topic came up that’s been buzzing in our community lately — the struggle to achieve steady income in our industry. Wedding and creative event businesses often resemble a roller coaster ride, with peaks…
In the competitive wedding planning industry, success requires standing out and providing value to clients. The recent influx of newbies to the industry often leaves seasoned professionals questioning their strategies and contemplating drastic measures like lowering prices to stay competitive. However, as a seasoned event professional myself, there are alternative and more effective ways to…
When you feel stuck in your business, knowing the next steps to take can be challenging. Or maybe your creative event or wedding business is doing well, but you don’t know how to get over a plateau and take it to the next level. Today, I want to help you soar over that plateau and…
Let’s face it — we aren’t marketers. As a creative event and wedding professionals, we like to spend more time doing the creative elements that got us into this industry in the first place. But the truth is, we all need to market our services, and we need to be wise about how we’re doing…
Ever wonder how to go from inquiry to instantly booking those dreamy, top-notch clients who can’t wait to work with you? The couples who pay your package rate the first time without any negotiation or taking time to think about it? Many creative event and wedding professionals will tell you it’s just not possible —…
Let me ask you this. When times get tough in your business, how many times have you thought something like this: I just need a new website, that’s all. Or… I just need to re-do my social media “look.” Or… A new logo and a new business card would help me bring in more clients….
One of the trickiest elements of being an entrepreneur is the initial call with a potential couple or client. Most wedding and creative event business owners I work with truly DESPISE this element of their business. And it’s not that they don’t like talking to people (quite the contrary!) — it’s that they have a…
Workflows aren’t a new concept (I promise, I learned how to create successful ones way before the internet!) — but they are critical to the success of your business. That’s because creating a successful creative event and wedding business requires more than just talent and passion. Effective workflows allow you to do incredible things with…
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