I already know what you’re thinking. “There’s no way I can possibly grow my event business during a pandemic.” Sounds impossible, right? Especially when we break down the challenges of 2020: Financial obstacles Physical obstacles Mental/Emotional obstacles I’m willing to bet that you’ve had clients who want their deposits back. I’m also willing to bet…
Around this time last year, I took a month-long vacation to Europe. I had a client event that took up a week of that time, but the rest of the month was mine to play and enjoy. When I got home to California, many of my business friends who were also entrepreneurs couldn’t believe…
If you want to be a successful entrepreneur, you need to learn how to adapt. As creative event professionals, we are constantly thrown curveballs throughout the planning process and the event itself. It’d be a miracle to get through an entire event from planning to closing without something popping up that needs immediate attention….
If I’ve learned anything from my coaching clients, it’s that creatives love being creative, not spending all their time on a computer. But blogging is an integral part of your business, and when done right, it can catapult you to incredible growth. And, when done right, it doesn’t have to be nearly as hard…
Let’s imagine you’re going for a long hike in the forest. You’re packing your bag. What essentials do you bring? Water? Check. Snacks? Check. Good hiking shoes? Sunscreen? Hat? Check. Check. Check. All of these are important items, but entering into a wooded forest without a compass can be risky. Sure, many trails have maps…
Let’s be honest. These past few months have been difficult. The cover-up-your-head and go-back-to-bed kind of difficult—in both the event business and on a global scale. I count myself lucky to have the California beaches nearby, and since the temperatures have begun to rise this week, I sought out some seawater for a much-needed reprieve. …
It’s no question that the event industry has taken a massive hit due to COVD-19. Events are still in limbo, and plans for re-opening seem to be incessantly changing. One of the questions circulating around in my coaching program is how to stay motivated as an event professional during these uncertain times. What should we…
I once had a law firm reach out to me, asking if I could speak to their team about customer service. I happened to notice that this request came after some particularly harsh reviews of their firm had surfaced online. If you’ve been following along for some time now, you may know that I got…
Here’s how to solve it.
I have a favorite story that I love to tell. I call it the Lemon Seed story. During my time working at Four Seasons, I was always impressed by a simple act, which was the removal of the lemon seed from the lemons. Everyone who went through the training in food and beverage was taught…
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