“The customer is always right.” How many times have you heard this age-old adage? And do you feel like it’s especially true in customer-oriented hospitality industries like creative events and wedding planning? Today I want to talk about how this kind of thinking is ALL wrong. In the world of creative event planning and weddings,…
Ever wonder how to go from inquiry to instantly booking those dreamy, top-notch clients who can’t wait to work with you? The couples who pay your package rate the first time without any negotiation or taking time to think about it? Many creative event and wedding professionals will tell you it’s just not possible —…
I see these same three mistakes time and time again. Super talented and super creative wedding and event professionals are working hard to showcase their talent while trying to add revenue to their business — and every year, the bottom line falls short. If this sounds familiar, you might be making the same mistakes too…
As an expert in the wedding and event industry and business coach, I can tell you that indecision can be a major factor that kills your business. Indecision can lead to missed opportunities, a lack of direction, and an inability to make necessary changes to keep up with the competition, and more. Here’s how: Missed…
One of the most common questions I get from my coaching clients is this: Zohe, how do I charge my worth? I’ve met hundreds of uber-talented creative event and wedding business owners. But so many of them have the exact same issue. They are undercharging their worth. They feel like they won’t get hired unless…
No matter what type of entrepreneur or business owner you are, we all fall into procrastination habits from time to time. As a wedding or creative event business owner, procrastination hits our businesses especially hard. That’s because so much of our work is cyclical, ebbing and flowing depending on the season or time of the…
Wedding and creative event business owners are constantly looking for ways to attract new customers and grow their businesses. However, despite their best efforts, many of these entrepreneurs still struggle to convert inquiries into actual sales. In this blog post, we’ll explore three common reasons why entrepreneurs lose inquiries to their competition and what they…
If you’ve been around here a while, you’re already familiar with my background in the hospitality industry. Working for Four Seasons gave me the very start I needed to not only act on client’s needs but to recognize those needs before the clients themselves even realized them. It’s sort of like when you order…
Have you ever walked into Starbucks with just enough money on you for a small coffee, but you tell the barista you want a large coffee but at the price of a small? Of course you haven’t! Who would do that? So, tell me, why are you allowing that to happen with your…
As a business coach for creative event professionals, one of the biggest problems I hear from my clients is how overwhelming it is to manage social media. This is often referred to as your digital presence, and it goes a long way in showcasing your talent, building trust with future clients, and attracting the RIGHT clients…
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