To Price or Not to Price? Why Listing Your Pricing on Your Event and Wedding Business Website Can Be a Mistake
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To Price or Not to Price? Why Listing Your Pricing on Your Event and Wedding Business Website Can Be a Mistake

As a business coach for creative event and wedding business owners, one of the most controversial topics that I often encounter is whether or not to list pricing on your website and in your email communications. This topic is frequently debated, and there are strong arguments on both sides. However, from my experience and the…

Mastering Your Referral Program: The Key to Attracting Five-Figure Clients

Mastering Your Referral Program: The Key to Attracting Five-Figure Clients

In our competitive industry, attracting high-value clients can feel like an elusive goal. Between competitors undercutting prices and with so many marketing strategies out there, from social media to paid platforms, it’s easy to get lost in the noise. But what if I told you there’s a proven method that not only attracts those five-figure…

Navigating Event Postponements: Lessons from a First-Hand Experience
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Navigating Event Postponements: Lessons from a First-Hand Experience

As event and wedding business owners, we’re all too familiar with the reality of postponements. Recently, I found myself knee-deep in the logistics of shifting a 400-person fundraiser due to unforeseen weather challenges. The experience offered profound insights into the art of handling postponements in our industry, and I wanted to share the experience with…

The Power of Compelling Calls-to-Action: Winning Clients in the Wedding and Event Industry

The Power of Compelling Calls-to-Action: Winning Clients in the Wedding and Event Industry

Stepping into the whirlwind world of wedding and event services demands more than just meticulous planning and execution—it requires mastering the art of communication. Yet I’ve noticed that many professionals in our industry inadvertently overlook an important and powerful strategy: creating a compelling call to action.  In a recent coaching session, the topic of calls-to-action…

Mastering the Revenue Roller Coaster: 8 Strategies for Steady Income in Your Wedding and Event Business
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Mastering the Revenue Roller Coaster: 8 Strategies for Steady Income in Your Wedding and Event Business

Hello, fellow creative event and wedding professionals! As I’m working on a new pilot program with my coaching clients, a very important topic came up that’s been buzzing in our community lately — the struggle to achieve steady income in our industry. Wedding and creative event businesses often resemble a roller coaster ride, with peaks…

Mastering the 3 Steps to Stand Out and Thrive in the Creative Events & Wedding Industry
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Mastering the 3 Steps to Stand Out and Thrive in the Creative Events & Wedding Industry

In the competitive wedding planning industry, success requires standing out and providing value to clients. The recent influx of newbies to the industry often leaves seasoned professionals questioning their strategies and contemplating drastic measures like lowering prices to stay competitive. However, as a seasoned event professional myself, there are alternative and more effective ways to…

4 Powerful Steps to Ignite Momentum and Transform Your Wedding Business in 2024

4 Powerful Steps to Ignite Momentum and Transform Your Wedding Business in 2024

Welcome to a brand new year, creative event and wedding entrepreneurs! For some, a new year is a time of what I call “Big Energy” — and for others it’s a time of overwhelm. I’ve recently talked to a lot of creative event and wedding pros and asked them how they’re feeling about 2024, and…

4 Powerful Questions to Ask Yourself to Boost Revenue in Your Business
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4 Powerful Questions to Ask Yourself to Boost Revenue in Your Business

When you feel stuck in your business, knowing the next steps to take can be challenging. Or maybe your creative event or wedding business is doing well, but you don’t know how to get over a plateau and take it to the next level. Today, I want to help you soar over that plateau and…

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