The Importance of Storytelling in Your Business

Have you ever had a completely transactional experience in your wedding or event business, one that left you feeling less than fulfilled?

Maybe you felt like you were simply taking orders from your client. Ticking off their boxes. It was never a collaborative effort, you weren’t paid your worth, and you were so glad when it was all over.

Put simply, you and your client weren’t a good fit.

But that’s not really the problem. That’s only a symptom of a deeper problem.

(Hint: it’s something your business is probably missing.)

Before we go any further, let’s switch gears for a second and compare two scenarios:

Scenario #1

You have a book you’ve wanted to read for some time now, and you finally decide to buy it and set aside some time to read it this weekend. You hop onto the website of a big company, and you find out that you can get the book delivered by tomorrow. You virtually toss it into your cart, click ‘buy now,’ and it’ll show up on your doorstep in a cardboard box. Pretty straightforward, pretty transactional, gets the job done.

Scenario #2

You decide to pop into your neighborhood bookstore. You’re greeted by an older bookseller who not only finds the book you need but suggests others you might like (they know, because they’ve read them too). You learn that the bookstore has been around for 100 years, and your bookseller is actually the third generation of booksellers in her family. She shares your love for coffee and recommends her favorite place down the street. Before you head out, she carefully wraps your books and sticks in a free bookmark you find later.

Now, which scenario is more fulfilling to you?

To be clear, neither is technically wrong. But the second scenario feels much less transactional—you’re putting a face to a seller, care was taken with your books, and you trusted her guidance, especially since bookselling has been part of her family’s story for years.

This is precisely how I feel about event planning. My family has been in hospitality for years, so much so that I feel it in my blood. From working in luxury hotels to planning elaborate weddings, event planning is part of MY STORY, and it’s what has set me apart for years in this industry.

The STORY behind your business—the story behind any business—is what makes it special. It’s what attracts the right clients to you, so you BOTH are left feeling fulfilled.

Now it’s time to think about YOUR story. We tend to forget to do this in our business. There are so many little things to take care of and coordinate and file and read, learn, and understand that storytelling often goes by the wayside. But NOT having a clear story will lead having the wrong clients and repeating the same mistakes over and over and over again.

So…What’s your story say about you? Will it allow you to attract the right clients? Is it highlighting your unique talents?

If you need help zoning in on what sets you apart, I’ve opened a few spots for 45-minute breakthrough calls. Claim your spot TODAY, and we’ll craft your perfect story together.