How often do you think about your business’ reputation?
It may seem like a funny question — especially when we spend so much time in the trenches of our business working on the day-to-day. It’s probably not a question you think of often.
But it’s essential to think about how potential clients perceive you and if past clients will recommend you.
This quote brings to light what is the most important in business…
A good reputation is more valuable than money.
— Publilius Syrus
The reputation that you carry either makes or breaks your business and ultimately determines your level of income and success.
For many years, I’ve been a student of the world, learning what makes a good reputation. I’ve also been coaching for over a decade on what it takes to build one.
A few key elements of having an outstanding reputation are…
- Effective communication
- Being true to your word
- Amplifying your “superpower” and
- Never cutting corners, EVER under ANY circumstances!
So how do you do this? You can achieve an outstanding reputation by having the right systems in place and effectively communicating your messaging.
When you have the right system in place (intake forms, automation with personalization, easy ways to connect with your clients), you demonstrate your professionalism while ensuring nothing ever falls through the cracks.
Effectively communicating your messaging ensures that you attract the RIGHT type of client — the type who understands your value and worth and won’t haggle your prices. Your messaging sets the foundation for your business and drives everything, from your website to social media and more.
If you combine the right systems and effective communication, your reputation will help you stand head and shoulders above the completion. That way, when clients reach out to you for your services, it’s only a formality because they’ve already decided that you’re right for them.
If you want to separate yourself from the mediocre wedding + event biz owners of the world and grow your event business, take the time to read some of my blog posts. All the information to help you get started is here. When you’re ready for a community or further support, you can join my Facebook Group here for Six-Figure Wedding + Event Pros or hop on a call with me if you’re stuck with the next steps.
Remember — you’ll need to earn a reputation that people can trust and depend on.