When it comes down to it, most houses are built the same. Sure, a home might have a neat architectural feature or a wonky-but-charming closet, or something else that makes it unique. But for the most part, all houses are the same. Walls, windows, ceilings, floors — all built on a foundation. Did you ever…
Ever stuck wondering how you can scale your business without having to give up every weekend? Especially in our industry, when SO much of what we do happens on weekends. It’s quite the dilemma, I know. But it actually PAINS me when I see my fellow wedding and event pros work so hard for their…
As the pandemic subsides, the wedding and event industries are BOOMING. Many professionals were booked to their absolute limits this busy season. Yet others had trouble landing even a few big clients. So, what gives? If this was your experience, you might be losing out on potential opportunities to your competitors. When this happens, it…
Owning a business is tough work. This is especially true when you have some experience under your belt, you’re ready to level up, and you’re ready to charge more for your services — but there’s one small problem. You don’t know how. It’s a tough spot to be in, and chances are, you’ve felt this…
In our industry, tips, guidance and resources are everywhere. And this is challenging for new creative event and business owners because you can get overwhelmed with information. You might already feel completely overloaded with things that may not fit your personality, business, brand, or goals. Do you ever feel that way? The struggle is REAL….
Have you ever wished you could peek behind the curtain to see what makes luxury resorts tick? Because if you could, you could see how to apply these same successful tactics to your business. You could attract higher-paying clients. You could scale your business quickly. You could stop working weekend after weekend after weekend. Here’s…
If you caught my email this week, you’ll already know I talked about an important thing for any business owner: mindset. It all comes down to this one question: Who do I need to be today to be congruent with the outcomes I’ve set? (Psst…If you missed the email, email me at ciao@zohefelici.com to join…
There is one MAJOR problem most entrepreneurs have. I’ve seen it over and over again. That problem? Not being able to generate clients consistently in their business. They can be the best floral designer, the best photographer, the best wedding planner, and they still can’t create consistency with their bookings and income. How do I…
Luxury businesses are known for their top-notch service. And it’s no secret that these businesses can command premium prices. Right now, so many wedding and creative events professionals are slammed. The ones I’ve spoken to say they feel like they’re drinking water from a fire hose. I get it. I’ve been there before — many,…
How often do you think about your business’ reputation? It may seem like a funny question — especially when we spend so much time in the trenches of our business working on the day-to-day. It’s probably not a question you think of often. But it’s essential to think about how potential clients perceive you and…
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