Hello, creative event and wedding business owners! Today, I wanted to share a recent experience that not only reinforced the principles I teach, but also highlighted the crucial role the client experience plays in elevating the quality of clients you attract. As business owners, it’s essential to step into the shoes of our clients, ensuring…
This month has been filled with insightful conversations and connections with fellow wedding event business owners. Engaging in these discussions, I’ve come to realize the importance of staying attuned to industry dynamics and using that knowledge to navigate the future of our businesses. The inspiration for today’s topic, “The Key Moment,” struck me last night…
Recently I was chatting with a fellow business friend who used to work for non-profits but now is stepping into a new venture. Together we are creating a brand new program for fundraising for events like galas, and as we were working on this program, I mentioned using ChatGPT. And she said, “What’s ChatGPT?” And…
“The customer is always right.” How many times have you heard this age-old adage? And do you feel like it’s especially true in customer-oriented hospitality industries like creative events and wedding planning? Today I want to talk about how this kind of thinking is ALL wrong. In the world of creative event planning and weddings,…
Let’s face it — we aren’t marketers. As a creative event and wedding professionals, we like to spend more time doing the creative elements that got us into this industry in the first place. But the truth is, we all need to market our services, and we need to be wise about how we’re doing…
Ever wonder how to go from inquiry to instantly booking those dreamy, top-notch clients who can’t wait to work with you? The couples who pay your package rate the first time without any negotiation or taking time to think about it? Many creative event and wedding professionals will tell you it’s just not possible —…
One of the trickiest elements of being an entrepreneur is the initial call with a potential couple or client. Most wedding and creative event business owners I work with truly DESPISE this element of their business. And it’s not that they don’t like talking to people (quite the contrary!) — it’s that they have a…
As a creative event or wedding entrepreneur, it’s always smart to identify ways you can streamline your business and boost your productivity — especially if you’re a one-person show when just starting out. Since my fellow business coach, Renata Campbell, first introduced me to A.I. a few years ago, I haven’t looked back since. In…
Workflows aren’t a new concept (I promise, I learned how to create successful ones way before the internet!) — but they are critical to the success of your business. That’s because creating a successful creative event and wedding business requires more than just talent and passion. Effective workflows allow you to do incredible things with…
Recently in my Facebook group, Six-Figure Wedding & Event Pros, I shared an extremely important #MotivationMonday tip. This tip has COMPLETELY transformed my approach to my business and allowed me to set myself up for success time and time again — and it all has to do with your morning routine. Allow me to explain….
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