As an expert in the wedding and event industry, I can attest to the fact that testimonials are a powerful marketing tool. Why? They serve as social proof, giving potential clients the confidence to book your services. Think about it: If you’re a couple who is planning their BIG day, who wouldn’t want to book…
As an expert in the wedding and event industry and business coach, I can tell you that indecision can be a major factor that kills your business. Indecision can lead to missed opportunities, a lack of direction, and an inability to make necessary changes to keep up with the competition, and more. Here’s how: Missed…
Networking is tough. Between running your business, following up on inquiries, pulling off spectacular events, and all of the other things you do in your day-to-day, networking is probably at the bottom of your list. Throw the effects of the past couple of years of COVID-19 on top of that, and we’re out of practice….
One of the most common questions I get from my coaching clients is this: Zohe, how do I charge my worth? I’ve met hundreds of uber-talented creative event and wedding business owners. But so many of them have the exact same issue. They are undercharging their worth. They feel like they won’t get hired unless…
Today I want to talk about the inner workings of your business. Do you ever feel like you have a million balls in the air? And if you take one second to rest, they’ll all come crashing down? Maybe it feels like your whole world will fall apart if you just take a breather. And forget about…
We’re halfway through the first month of 2022. January is a great foundational month for your business — it’s a month that, when done right, can set your year in motion for building the best year of business yet. Speaking of foundations, I want to talk about how important it is to set a foundation…
I live in paradise. I say this not to brag, but to explain how I got here and how you too can find your paradise, whatever it looks like to you. I live in sunny Santa Barbara, and I was only ever meant to stay here temporarily as I was hired for…
One time, I had a harrowing experience when I was working at Four Seasons. This experience 100% changed how I thought going forward. It started out as any typical day, and then we got slammed. Unbeknownst to us, there was an event with Congress in town, and before we knew it, everyone was in…
If you’ve been around here a while, you’re already familiar with my background in the hospitality industry. Working for Four Seasons gave me the very start I needed to not only act on client’s needs but to recognize those needs before the clients themselves even realized them. It’s sort of like when you order…
Running a business by yourself is a lot like the one-man circus act balancing the spinning plates. The act starts out simple enough. One plate spinning on a stick; he can handle it alright. Then another plate, and another, and another, and pretty soon, the performer somehow has 20 plates spinning from every angle and…
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