A clear, well-crafted, and authentic message is crucial for success in the wedding and event industry. This industry is highly competitive, and it is essential to stand out from the crowd to attract potential customers. A well-crafted message helps in creating a strong brand identity and gives potential clients an idea of what to expect…
As an expert in the wedding and event industry, I can attest to the fact that testimonials are a powerful marketing tool. Why? They serve as social proof, giving potential clients the confidence to book your services. Think about it: If you’re a couple who is planning their BIG day, who wouldn’t want to book…
Today I want to talk about one of the most important elements of your wedding or creative event business. Without clarity on this, everything you do within your business will be incredibly difficult. I’m talking about your brand’s message. Your brand’s message is not a slogan or a tagline. And it’s not necessarily…
The other day I had the pleasure of talking with 2 wedding planners & designers who are measuring their success via other’s businesses/bookings/social media, etc. My advice: “Don’t waste your time seeing what others are doing. Focus on yourself!” Other than invoking worry and negative emotions, here are a few side effects of FOMO with…
Yes, it’s a thing! I spoke to one of my clients the other day and they were desperate to ‘tap into the wedding market’ to get more business because the catering business she recently started was doing better than her brick and mortar cafe. Desperate and needing cash flow FAST this was…
A few years ago, I needed to lease a car. The previous car that I loved had broken down, and I needed a car to replace it. No bells, no whistles, nothing fancy. I just needed an immediate replacement. (Okay, and I wanted it to be grey, so I didn’t have to wash it often.)…
Have you been part of a wedding where you’ve been really proud of your work? Are you looking to showcase your expertise and extend your reach to a bigger audience? Are you ready for more couples to see how awesome you are? If you answered yes to ANY of these questions, you should be…
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