You Don’t Need A New Website: Two Important Elements of Marketing Your Message
A clear, well-crafted, and authentic message is crucial for success in the wedding and event industry. This industry is highly competitive, and it is essential to stand out from the crowd to attract potential customers. A well-crafted message helps in creating a strong brand identity and gives potential clients an idea of what to expect when working with you.
But here’s the problem. Many of my coaching clients come to me saying things like this:
“I KNOW I am good at what I do, but I can’t articulate that to my clients.”
“I feel like I have to oversell my services and often end up lowering my prices for fear that the client will hire someone else.”
Here’s the thing. These problems stem from messaging issues, and I’ve found that business owners rarely take the time to craft their messaging.
Instead, they want the quick fix:
They might spend more money on marketing.
Or sign up for sites like Wedding Wire, where it’s often a race to the bottom (AKA clients looking for the lowest possible rates.)
Or, very often — the business owner thinks they just need a new website.
None of these are the answers. I repeat: none of these are the answers.
Your messaging is the most important part of your business and will solve 99.9% of your marketing problems.
Firstly, your message has to be done right.
Your message needs to clearly convey what sets you apart from your competitors and what value you bring to your clients. It should be concise, consistent, and memorable. Your message should resonate with your target audience and address their specific needs and pain points.
For instance, if you specialize in designing intimate weddings, your message should emphasize the importance of personalization, attention to detail, and creating a unique experience for the couple and their guests.
An authentic message is also critical. Potential clients want to work with businesses that align with their values and beliefs. Be true to yourself and your brand, and don’t try to copy others or pretend to be something you’re not. Authenticity builds trust and establishes a connection with your clients, making them more likely to work with you and recommend you to others.
Secondly, your well-crafted message has to be consistent throughout your entire business.
Once you have crafted your message, the next important element of marketing is incorporating your messaging throughout all elements of your business. This means that your message should be present on your website, email funnels, social media, and any other communication channels you use.
If you’ve been around here for a while, you know how important automation with personalization is in your business.
Let’s take an email funnel, for example. When done correctly, you can create an email sequence that guides potential clients through the sales process, from initial contact to booking. This is the perfect opportunity to highlight your unique value proposition and address any or questions potential clients may have.
That means, by the time you get on the phone with them, they’re likely ready to book.
Social media is also a powerful marketing tool for wedding and event businesses. Use your social media channels to showcase your work, share client testimonials, and provide valuable content to your followers. Incorporate your message in your social media posts, captions, and hashtags to reinforce your brand identity and increase your reach.
Incorporating your messaging throughout all elements of your business also includes your offline presence. Make sure that your message is consistent across all your marketing materials, such as business cards, brochures, and signage.
At the end of the day, consistency and congruency are key when it comes to incorporating your messaging throughout all elements of your business. Make sure that your message is consistent in tone, language, and design across all your communication channels. This will help reinforce your brand identity and create a memorable impression on potential clients.
Because when you articulate your value clearly, you’re going to attract your ideal clients who can’t wait to work with you. It’s like being able to pre-sell your services. By the time clients find you, they’ll be ready to sign on the dotted line because you’ve already shown your value time and time again. That means you’ll never again have to oversell yourself in the inquiry process.
Sound too good to be true? It isn’t — and I know this because I help my coaching clients with this every single week. I call it the Felici Client Magnet Matrix.
If you’re ready to learn more about this powerful tool and how this can help you attract ideal clients who can’t wait to work with you, let’s get on a call >>Schedule your free call today.<<
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