Imposter syndrome is one of the worst feelings to have when you’re a business owner. But you’re also not alone. Did you know that nearly 70% of people feel this imposter syndrome at one point or another in their life? It happens for a few reasons. You may come from a high-achieving upbringing…
One of the best things to happen to our industry is the rise of social media. Videos and photos are like visual stories, stories that evoke emotion, highlight the fantastic talent of our vendors and show the hard work behind our industry. Today, I’m going to talk specifically about Instagram Reels, and more importantly, how…
Bad pricing is likely to destroy a business’s value, revenue and profits. But the cycle of bad pricing is a difficult one to get out of — especially if you’ve been underpricing or slashing your prices for a long time. Underpricing and discounting occur from a myriad of factors — from not knowing your…
How many times do you catch yourself pushing off something that needs to be done in your business? You tell yourself that you’ll get to it tomorrow. Or by the end of the week. Or sometime next week. Yes, definitely next week. …Next month maybe? And pretty soon, that next whatever turns into never. …
If you’ve been around here a while, you’re already familiar with my background in the hospitality industry. Working for Four Seasons gave me the very start I needed to not only act on client’s needs but to recognize those needs before the clients themselves even realized them. It’s sort of like when you order…
Running a business by yourself is a lot like the one-man circus act balancing the spinning plates. The act starts out simple enough. One plate spinning on a stick; he can handle it alright. Then another plate, and another, and another, and pretty soon, the performer somehow has 20 plates spinning from every angle and…
First things first, let’s talk about the 9 most common reasons for not posting on social media. (Do any of these sound like you?) You have no prioritization of tasks and to-dos within your business There are too many platforms, and you’re not sure which one to use You’re not sure what to post, so…
What if I told you there was one thing you could incorporate into your business that can help you ditch the feast and famine (seasonal) mode and stay fully-booked, year-round, without burning out? It’s all or nothing in our industry, especially leading up to the events. We amp up and forget everything else going on…
Have you ever been to a restaurant and paid $17 for a burger with a side of fries? Maybe you were super hungry and couldn’t wait to sink your teeth into the meal. It finally arrives at your table. But you realize you’re missing a few things: napkins, cutlery, ketchup. Your waiter has…
Let’s talk about the supervillain in your business. This supervillain is a little voice in your head that misleads you into doing things you know you shouldn’t do. This voice doesn’t serve you, but you do it anyway because you can’t help it. Not to mention — you’re a creative who works…
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