Do you post your pricing on your website? I’m here to tell you that this is a huge NO-NO when it comes to building a successful business. Yet most wedding and creative event professionals I know and work with post their packages and pricing on the websites. It’s the norm in our industry,…
We’re halfway through the first month of 2022. January is a great foundational month for your business — it’s a month that, when done right, can set your year in motion for building the best year of business yet. Speaking of foundations, I want to talk about how important it is to set a foundation…
As we transition from one calendar year to another (hello 2022!), it’s the perfect time to take stock of your hard work. You might be asking yourself, what’s going well within my business? What should I change? Are there areas I can make more efficient? What definitely isn’t working? All of this is necessary…
Ah, a new year. A new year is on the horizon, and if you’re anything like me, you’re probably ready to put this past year behind you. While we did experience the Wedding Boom of 2021, I’m ready to look forward. I’m ready to help talented wedding and creative event professionals like you crush…
I live in paradise. I say this not to brag, but to explain how I got here and how you too can find your paradise, whatever it looks like to you. I live in sunny Santa Barbara, and I was only ever meant to stay here temporarily as I was hired for…
One time, I had a harrowing experience when I was working at Four Seasons. This experience 100% changed how I thought going forward. It started out as any typical day, and then we got slammed. Unbeknownst to us, there was an event with Congress in town, and before we knew it, everyone was in…
Today I have one simple question for you — who do you serve? Can you answer this question at the drop of a hat? If you only have 10 seconds to get your answer across in crystal clear terms without floundering, can you do it? If you only had one shot…
Right now, creative event and wedding professionals are experiencing a monsoon of events. In fact, most of my coaching clients will tell me that they can barely keep up with all the requests hitting their inbox. And no matter how busy they are, they’re still saying YES to everything. But my question today for you…
When it comes to landing clients, we all want the big fish. The *perfect* client who not only sees our worth but will pay the luxury prices to get what they want. Besides, why would you want to book hundreds of mediocre clients when you could only book a few that earn you…
Today I want to talk about one of the most important elements of your wedding or creative event business. Without clarity on this, everything you do within your business will be incredibly difficult. I’m talking about your brand’s message. Your brand’s message is not a slogan or a tagline. And it’s not necessarily…
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