If you’ve been around here a while, you’re already familiar with my background in the hospitality industry. Working for Four Seasons gave me the very start I needed to not only act on client’s needs but to recognize those needs before the clients themselves even realized them. It’s sort of like when you order…
Running a business by yourself is a lot like the one-man circus act balancing the spinning plates. The act starts out simple enough. One plate spinning on a stick; he can handle it alright. Then another plate, and another, and another, and pretty soon, the performer somehow has 20 plates spinning from every angle and…
Raise your hand if you previously found your clients from in-person networking events, and now you’re struggling because of the pandemic… Also, raise your hand if you actually hated in-person networking events and never attended those sorts of things in the first place… The issue with in-person networking is that many wedding and creative event…
There’s the funkiest grab-and-go coffee station by my house whose layout makes no sense whatsoever. Making your coffee at this place is like playing a game of scavenger hunt while also side shuffling—which is a tough thing to do before you’re caffeinated. There’s one coffee pot in the center, but if you go…
Have you ever walked into Starbucks with just enough money on you for a small coffee, but you tell the barista you want a large coffee but at the price of a small? Of course you haven’t! Who would do that? So, tell me, why are you allowing that to happen with your…
Have you ever had a completely transactional experience in your wedding or event business, one that left you feeling less than fulfilled? Maybe you felt like you were simply taking orders from your client. Ticking off their boxes. It was never a collaborative effort, you weren’t paid your worth, and you were so glad…
Yes, it’s a thing! I spoke to one of my clients the other day and they were desperate to ‘tap into the wedding market’ to get more business because the catering business she recently started was doing better than her brick and mortar cafe. Desperate and needing cash flow FAST this was…
This week, I was having a conversation about fear with a coaching client, and he was talking about what happens when his daughter gets afraid. She freezes and tightens up, making herself smaller and almost becoming paralyzed with fear. This is the EXACT same reaction so many of us have to fear, regardless if we’re…
Around this time last year, I took a month-long vacation to Europe. I had a client event that took up a week of that time, but the rest of the month was mine to play and enjoy. When I got home to California, many of my business friends who were also entrepreneurs couldn’t believe…
If you want to be a successful entrepreneur, you need to learn how to adapt. As creative event professionals, we are constantly thrown curveballs throughout the planning process and the event itself. It’d be a miracle to get through an entire event from planning to closing without something popping up that needs immediate attention….
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