Today I want to talk about one of the most important elements of your wedding or creative event business. Without clarity on this, everything you do within your business will be incredibly difficult. I’m talking about your brand’s message. Your brand’s message is not a slogan or a tagline. And it’s not necessarily…
One of the best things to happen to our industry is the rise of social media. Videos and photos are like visual stories, stories that evoke emotion, highlight the fantastic talent of our vendors and show the hard work behind our industry. Today, I’m going to talk specifically about Instagram Reels, and more importantly, how…
If you’ve been around here a while, you’re already familiar with my background in the hospitality industry. Working for Four Seasons gave me the very start I needed to not only act on client’s needs but to recognize those needs before the clients themselves even realized them. It’s sort of like when you order…
Running a business by yourself is a lot like the one-man circus act balancing the spinning plates. The act starts out simple enough. One plate spinning on a stick; he can handle it alright. Then another plate, and another, and another, and pretty soon, the performer somehow has 20 plates spinning from every angle and…
What if I told you there was one thing you could incorporate into your business that can help you ditch the feast and famine (seasonal) mode and stay fully-booked, year-round, without burning out? It’s all or nothing in our industry, especially leading up to the events. We amp up and forget everything else going on…
Have you ever been to a restaurant and paid $17 for a burger with a side of fries? Maybe you were super hungry and couldn’t wait to sink your teeth into the meal. It finally arrives at your table. But you realize you’re missing a few things: napkins, cutlery, ketchup. Your waiter has…
Do you ever wonder how other wedding and creative event professionals are doing it?… How they’re booking high-end, luxury packages?… How clients are agreeing to their prices, which are 2x or even 3x more expensive than yours?… Even in a global pandemic?… These top 1% of professionals are succeeding in landing…
The thing that nobody tells creative event or wedding professionals who are just starting out is how much time is spent not getting paid. Do you feel that? Do you feel like you’re putting anything out there on social media and seeing what sticks? Do you feel like you’re chasing down inquires…
There’s the funkiest grab-and-go coffee station by my house whose layout makes no sense whatsoever. Making your coffee at this place is like playing a game of scavenger hunt while also side shuffling—which is a tough thing to do before you’re caffeinated. There’s one coffee pot in the center, but if you go…
Do you ever wake up in the morning thinking about all of the things you need to do with your business that it creates such a feeling of overwhelm that you have no idea where to start? Maybe you’re just throwing things at the wall and seeing what sticks. Maybe you’re stuck because…
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