“The customer is always right.” How many times have you heard this age-old adage? And do you feel like it’s especially true in customer-oriented hospitality industries like creative events and wedding planning? Today I want to talk about how this kind of thinking is ALL wrong. In the world of creative event planning and weddings,…
A clear, well-crafted, and authentic message is crucial for success in the wedding and event industry. This industry is highly competitive, and it is essential to stand out from the crowd to attract potential customers. A well-crafted message helps in creating a strong brand identity and gives potential clients an idea of what to expect…
One of the most common questions I get from my coaching clients is this: Zohe, how do I charge my worth? I’ve met hundreds of uber-talented creative event and wedding business owners. But so many of them have the exact same issue. They are undercharging their worth. They feel like they won’t get hired unless…
Imagine Elevating the Quality of Wedding and Event Clients You Attract!
I live in paradise. I say this not to brag, but to explain how I got here and how you too can find your paradise, whatever it looks like to you. I live in sunny Santa Barbara, and I was only ever meant to stay here temporarily as I was hired for…
Today I have one simple question for you — who do you serve? Can you answer this question at the drop of a hat? If you only have 10 seconds to get your answer across in crystal clear terms without floundering, can you do it? If you only had one shot…
Today I want to talk about one of the most important elements of your wedding or creative event business. Without clarity on this, everything you do within your business will be incredibly difficult. I’m talking about your brand’s message. Your brand’s message is not a slogan or a tagline. And it’s not necessarily…
The other day I had the pleasure of talking with 2 wedding planners & designers who are measuring their success via other’s businesses/bookings/social media, etc. My advice: “Don’t waste your time seeing what others are doing. Focus on yourself!” Other than invoking worry and negative emotions, here are a few side effects of FOMO with…
Yes, it’s a thing! I spoke to one of my clients the other day and they were desperate to ‘tap into the wedding market’ to get more business because the catering business she recently started was doing better than her brick and mortar cafe. Desperate and needing cash flow FAST this was…
A problem that comes up ALL THE TIME in my coaching sessions with my creative and wedding event professionals, is that they aren’t attracting their perfect clients. That leaves them with dealing with ‘crazy client’ syndrome or demanding ‘bridezillas.’ Here are two reasons you’re not attracting your perfect clients, and how to fix that. Reason…
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